Companies use the method public relations to convey messages and toss attitude, image and the correct opinion. Public relations is one of the campaign. During this, no more than public relations campaign tools / communications least used, but these tools have the potential to build awareness and frequency in the market, to strengthen the position of the product again. Public relations often is with publicity. Actually, the publicity is only a part of public relations.
Publicity activities of the company, which is designed to trigger the attention of the media through articles, editorial and news that are expected to help maintain awareness, perspective and image of the community thought to be the company remains positive. Publicity can be used to benefit a single, for example launch new products or reduce the negative opinion that happens. Publicity can also be used for the double benefit, for example, improving some aspects of the activities of the company.
Many companies use marketing public relations to make the campaign a company or product and create the image of the company and products. Public relations has marketing roles, including:
Publication of the reliance on published materials to reach and influence the target market. Publications include the annual report, reports, articles, magazine companies and audiovisual materials. Gaikindo publication through the Internet on Topten Indonesian Motor Vehicle Sales By Model Jan - Dec 2006.
News that supports companies, products and people is a public relations tasks. News can be delivered through newspapers, magazines, television, supplier, customer or key employees of the company. Betadine is a Top Brand drugs for wounds. News selected as the antiseptic Betadine used in NASA space flight made this brand trusted by the community. Similarly, the coverage plug supply treating agent Tunggal almost Holders Brand is a telling the world that have made the contribution for treating a Top Brand in Indonesia.
Feature article is written to 3,000 words prepared for the benefit or specific targets. For example, companies build new production facilities that are known by the public, trading rooms, local government and other perusahaa around the location of the feature articles published by local or regional media. Feature articles usually focus on the implications or the economic impact of company actions.
White Papers similar to the feature article, but more technical and focused on the topic that is very special diminasi the company's shareholders. White Papers promote the company's stance on important product or market issues and can be used to promote products and solutions that made the company. White Papers extensively in the field of information technology, the company is continuously working to develop standards to protect the innovation and technology.
Activities conducted for the company can attract consumers to products through seminars, anniversary, exhibitions, contests, and competition to reach the target community. Betadine Fatigon activities with the theme of "Spirit On The Spot" which was held in Jakarta, Bandung, Semarang and Surabaya.
Sponsors used to introduce the company and brand name companies. Companies can sponsor sporting activities and culture, both in local and international reach. Toyota to sponsor AXIC 2007 National Jamboree held in Bandung.
Conference is a meeting with the media coverage to announce or respond to an accident. Reporters receive an invitation in a special location with written material, photos and appearance of a product given to them. Multimedia Content with broadcast quality sometimes also be prepared to meet the needs of television stations to be broadcast. Conducted a press conference when the company announced new products, patents, mergers atai acquisitions, changes in business and philanthropy management. PT Astra Honda Motor (AHM), the company's manufacturing and distribution of the largest motorcycle in Indonesia, conduct a press conference that PT Astra Honda Motor will be the motor racing championship one-make race given the name "20 Million Honda Racing Championship 2007". Through championship This, Honda wants to develop the ability of the drivers, young drivers are in Indonesia. Honda to train young drivers to reach the national championship level and finally the goal is to bring Indonesia's motorcycle drivers to the International community service activities can be used to create the image of both companies to the community. Commercial services from education, health and social loyalty by giving donations to the community around. "As a company that grows and develops with the people of Indonesia for more than 70 years, Unilever has committed to contribute to support the improvement of the quality of life of the people of Indonesia. Joint activities Social Activity is one of the extant mission of corporate social responsibility towards the community. We hope educational activities, especially in the areas of health and hygiene in the SDN 1 Baros Pandeglang this, can provide benefits to the community, while rear bonds between employees of Unilever and Indomaret with members of the surrounding community, "said Randolf Simangunsong. Similarly, Toyota is concerned with children's schools to provide school equipment to children in school.
Media identity includes a company logo, brochures, business cards, stationery, forms, envelopes, folders, company culture and buildings. Media identity work for the company to introduce the public more quickly. Gudang Garam use the logo and the writing was on the air balloon.
Product placement in public service ads on television or print is a practice that grew quickly, especially to provide a positive image of the product or company. Fortune Indonesia displaying public service ads on Indonesian workers with the theme "Commodity valuable that is not valued."
Employee relationship is very important as an investor and public relations. Employee relations activities to provide support for the organization to respect the work and life. Employee relations activities include internal communication, training and development programs, employee assistance programs and programs of human resources.
Planning public relations include the following: set public targets, select messages and vehicle-vehicle is feasible and evaluate the results of the public.
Public relations combination of successful advertising in publications is the twin of the Toyota Avanza and Xenia Diahatsu. Similarly, the Suzuki APV. Rinso with clothes terpanjang and Lifebuoy with Healthy Share.
Publicity activities of the company, which is designed to trigger the attention of the media through articles, editorial and news that are expected to help maintain awareness, perspective and image of the community thought to be the company remains positive. Publicity can be used to benefit a single, for example launch new products or reduce the negative opinion that happens. Publicity can also be used for the double benefit, for example, improving some aspects of the activities of the company.
Many companies use marketing public relations to make the campaign a company or product and create the image of the company and products. Public relations has marketing roles, including:
- Assist in launching new products, for example, launched a new product Pantene Hair Fall Control to answer the needs of consumers to reduce hair fall because of a broken claimed up to 98% with regular usage for two months. Share knowledge about the Pantene hair fall to press the case for women in Indonesia experienced a fall because of broken hair.
- Assist in doing return the product placement position that is mature, such as the PT. UNILEVER after the ketchup maker Cap Bango in 2001, Unilever perform repositioning sauce Cap Bango do with cooking competitions involving mothers household for Jakarta and West Java. And then resumed activities cart Sate Bango food traders who look at the road side and the Festival Hawker Bango included in the television as previously be by Bondan Winarno, Indonesia's culinary experts. Finally Cap Bango soy sauce into a position of market share ranking of the two.
- Developing interest in a product category, for example, invites Maspion to buy products made in Indonesia.
- Affecting target specific groups, such as the Extra Joss sponsored Qurban 2 billion and then go along with 600 traders asongan Jabotabek-se, so get a good image of Islam. Extra Joss currently ranks first for the alternative energy drink category.
- Maintain a product that experienced problems in the community, such as Lion Air is intended to name after the accident in Solo, but Lion Air is able to attract sympathy with the return in cooperation with Metro TV in the disaster in Aceh to help with a seat free for a number of departing passengers to Aceh and provide special aircraft to carry aid to Aceh goods for free.
- Building the image of companies that support the products, for example, a family Sosrojoyo holding the noble values that believed, that is good, not dangerous to human health and does not damage the environment. Finally Soetjipto Sosrojoyo get Life Time Achievement Award in Marketing, can strengthen its brand of tea Sosro the brand is currently ranked first in the packaged tea category.
Publication of the reliance on published materials to reach and influence the target market. Publications include the annual report, reports, articles, magazine companies and audiovisual materials. Gaikindo publication through the Internet on Topten Indonesian Motor Vehicle Sales By Model Jan - Dec 2006.
News that supports companies, products and people is a public relations tasks. News can be delivered through newspapers, magazines, television, supplier, customer or key employees of the company. Betadine is a Top Brand drugs for wounds. News selected as the antiseptic Betadine used in NASA space flight made this brand trusted by the community. Similarly, the coverage plug supply treating agent Tunggal almost Holders Brand is a telling the world that have made the contribution for treating a Top Brand in Indonesia.
Feature article is written to 3,000 words prepared for the benefit or specific targets. For example, companies build new production facilities that are known by the public, trading rooms, local government and other perusahaa around the location of the feature articles published by local or regional media. Feature articles usually focus on the implications or the economic impact of company actions.
White Papers similar to the feature article, but more technical and focused on the topic that is very special diminasi the company's shareholders. White Papers promote the company's stance on important product or market issues and can be used to promote products and solutions that made the company. White Papers extensively in the field of information technology, the company is continuously working to develop standards to protect the innovation and technology.
Activities conducted for the company can attract consumers to products through seminars, anniversary, exhibitions, contests, and competition to reach the target community. Betadine Fatigon activities with the theme of "Spirit On The Spot" which was held in Jakarta, Bandung, Semarang and Surabaya.
Sponsors used to introduce the company and brand name companies. Companies can sponsor sporting activities and culture, both in local and international reach. Toyota to sponsor AXIC 2007 National Jamboree held in Bandung.
Conference is a meeting with the media coverage to announce or respond to an accident. Reporters receive an invitation in a special location with written material, photos and appearance of a product given to them. Multimedia Content with broadcast quality sometimes also be prepared to meet the needs of television stations to be broadcast. Conducted a press conference when the company announced new products, patents, mergers atai acquisitions, changes in business and philanthropy management. PT Astra Honda Motor (AHM), the company's manufacturing and distribution of the largest motorcycle in Indonesia, conduct a press conference that PT Astra Honda Motor will be the motor racing championship one-make race given the name "20 Million Honda Racing Championship 2007". Through championship This, Honda wants to develop the ability of the drivers, young drivers are in Indonesia. Honda to train young drivers to reach the national championship level and finally the goal is to bring Indonesia's motorcycle drivers to the International community service activities can be used to create the image of both companies to the community. Commercial services from education, health and social loyalty by giving donations to the community around. "As a company that grows and develops with the people of Indonesia for more than 70 years, Unilever has committed to contribute to support the improvement of the quality of life of the people of Indonesia. Joint activities Social Activity is one of the extant mission of corporate social responsibility towards the community. We hope educational activities, especially in the areas of health and hygiene in the SDN 1 Baros Pandeglang this, can provide benefits to the community, while rear bonds between employees of Unilever and Indomaret with members of the surrounding community, "said Randolf Simangunsong. Similarly, Toyota is concerned with children's schools to provide school equipment to children in school.
Media identity includes a company logo, brochures, business cards, stationery, forms, envelopes, folders, company culture and buildings. Media identity work for the company to introduce the public more quickly. Gudang Garam use the logo and the writing was on the air balloon.
Product placement in public service ads on television or print is a practice that grew quickly, especially to provide a positive image of the product or company. Fortune Indonesia displaying public service ads on Indonesian workers with the theme "Commodity valuable that is not valued."
Employee relationship is very important as an investor and public relations. Employee relations activities to provide support for the organization to respect the work and life. Employee relations activities include internal communication, training and development programs, employee assistance programs and programs of human resources.
Planning public relations include the following: set public targets, select messages and vehicle-vehicle is feasible and evaluate the results of the public.
Public relations combination of successful advertising in publications is the twin of the Toyota Avanza and Xenia Diahatsu. Similarly, the Suzuki APV. Rinso with clothes terpanjang and Lifebuoy with Healthy Share.
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