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Sunday, November 9, 2008

10 most expensive Car in The World

Here’s something 10 most expensive car, but by note, that is available in the market.

World’s Most Expensive Cars

What is the most expensive car in the world? The 1931 Bugatti Royale Kellner Coupe was sold for $8,700,000 in 1987. However, that car and many alike will not be included in this list because it is not available on the market today. It is hard to imagine someone would actually spend 8 million dollars on a car instead of using it for something more productive. However, if you have the money and the opportunity, you will definitely spend a small fraction of it to place a few of these supercars in your garage. Here is the 10 most expensive cars available on the market.

  1. Bugatti Veyron $1,192,057. This is by far the most expensive street legal car available on the market today. It is the fastest accelerating car reaching 0-60 in 2.5 seconds. It claims to be the fastest car with a top speed of 253 mph+. However, the title for the fastest car goes to the SSC Ultimate Aero which exceed 253 mph pushing this car to 2nd place for the fastest car.
  2. Pagani Zonda C12 F $667,321 Produced by a small independent company in Italy, the Pagani Zonda C12 F is the 8th fastest car in the world. It promises to delivery a top speed of 215 mph+ and it an reach 0-60 in 3.5 seconds.
  3. SSC Ultimate Aero $654,400 Don’t let the price tag fool you, the 3rd most expensive car is actually fastest street legal car in the world with a top speed of 257 mph+ and reaching 0-60 in 2.7 seconds. This baby cost nearly half as much as the Bugatti Veyron, yet has enough power to top the most expensive car in a speed race. It is estimated that only 25 of this exact model will ever be produced.
  4. LeBlanc Mirabeau $645,084 Doesn’t this look like a race car? Yet, with $645k, you can get this car and legally drive to your local supermarket and buy groceries. It has a top speed of 229 mph+ and although it was intentionally made for racing, it may be bought and show off to your neighbors.
  5. Saleen S7 Twin Turbo $555,000 The first true American production certified supercar, this cowboy is rank #4 for the fastest car in the world. It has a top speed of 248 mph+ and it can reach 0-60 in 3.2 seconds. If you are a true American patriot, you can be proud to show off this car.
  6. Koenigsegg CCX $545,568 Swedish made, the Koenigsegg is fighting hard to become the fastest car in the world. Currently the 3rd fastest car in the world with a top speed of 250 mph+, the car manufacture Koenigsegg is not giving up and will continue to try and produce the fastest car.
  7. Mercedes-Benz SLR McLaren $457,250 A GT supercar, the SLR McLaren is the fastest automatic transmission car in the world with a top speed of 207 mph+ and reaching 60 mph in 3.8 seconds from stand still point.
  8. Porsche Carrera GT $440,000 A supercar with dynamic stability control and a top speed of 209 mph+ and it can reach 0-60 in 3.9 seconds. The Porsche Carrera GT applies the absolute calibers of a true racing car to offer an unprecedented driving feeling on the road.
  9. Maybach 62 $385,250 The first 4-doors sedan to make the list, the Maybach 62 includes many luxurious features and it was made for comfort rather than speed.
  10. Maybach 57 S $367,000 High-end luxury saloon with sporty handling and top performance technology.

Article by : Deptharters

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Flat Is the New Up


At an industry function a couple of weeks ago, I ran into an editor from a well-known business magazine. As we commiserated over the rapid disappearance of magazine advertising, I pointed out that his publication still seemed to have pages. Came the response: "Yeah. Flat is the new up." Last weekend, at a suburban barbecue, I asked a friend who works for an asset-management company how his firm was faring in these turbulent times. "We're actually doing OK. Keeping our heads above water." At which point another guest chimed in: "Hey. Flat's the new up."
"Flat is the new up" is the hot business buzzphrase for 2008.
A Moneybox investigation—OK, a Google search and a few informal conversations—reveals that the phrase has its origins in the media world, where it has been used for the last couple of years. And it makes sense. In industries such as magazines and newspapers, in which both circulation and advertising pages seem to be in long-term decline, editors and managers have been patting themselves on their backs for simply treading water. A sample: In Richard Perez-Pena's New York Times roundup of magazines' dismal second quarter, in which ad pages were down 8 percent, Condé Nast Editorial Director Thomas Wallace said: "The joke here is, 'Flat is the new up.' " Indeed, publications that manage to maintain current levels of business are heroically outperforming the competition. The use of the phrase has spread throughout old media. In March, TV Week noted that for syndicated television (Judge Judy, etc.), which, like the print media business, is fighting audience fragmentation and the rise of the Internet, "the ratings numbers reflect the reality that for syndication, flat is the new up." Ditto for network television. Broadcasting Cable noted in May that "in the ad bazaar of the TV marketplace known as the upfronts, flat may be the new up."


But the phrase has been spreading through sectors that until recently were hot. After the credit carnage of 2007, investment bankers found their bonuses under pressure. The Wall Street Journal's deal blog reported in January that "flat is the new up," helpfully adding for readers with limited powers of comprehension: "indicating that flat pay is just as good as a bit of a rise." Law firms are supposed to be less susceptible to the economic cycle than other high-end industries. After all, when the acquisitions-and-IPO business slows down, bankruptcy, litigation, and white-collar defense practices tend to get new work. But earlier this month, the Wall Street Journal law blog touched base with Kevin Conroy, an executive at Wachovia Wealth Management, which works with law firms. Wachovia's take: Many law firms may find their revenues falling 5 percent or 6 percent this year. Said Conroy: "Flat's the new up." And now the phrase has finally infected the aristocrats of the financial world: hedge funds. Hedge Fund Research reported last week that hedge funds in the first half were down 0.75 percent, which, the Financial Times reported, was "their worst first half in almost two decades." And yet, as many talking heads on CNBC noted, with the S&P 500 off about 13 percent in the same time period, being flat for the year was something of a validation for the entire sector.

So is claiming flatness as a virtue lame? It depends. When your industry is shrinking (like newspapers or mortgages or housing), being flat means you're bucking a powerful megatrend and gaining market share. When your rivals are down 20 percent, it indicates significant outperformance, which should reassure stakeholders. In the kingdom of the blind, the one-eyed man is king. In a bear market, a flat fund is king. On the other hand, in a period of high inflation, flat is quite bad news. It means revenues are stagnant at a time when costs are rising sharply.

Above all, "flat is the new up" is a plea not to be judged on absolute terms but on relative ones. But it's possible to take such economic relativism to extremes. A school's test scores don't budge despite the infusion of new resources? Hey, flat's the new up. A candidate's poll numbers bump along after an expensive ad campaign? Memo from Mark Penn to HRC: Flat is the new up. An online columnist's July 2008 readership numbers are stagnant compared with those of July 2007? You know the answer.


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Strategic Tipping Point

The success of a company depends on the strategies implemented, but sometimes seemed from the outside strategy from this small. Even things that are sometimes small changes can make a big accidentally. If this happens in the company, the company will be successful in sales. This incident occurred on the Wolverine, the manufacturer of shoes with the Hush Puppies brand. Classic suede shoes with the sole light of raw rubber is made in United States sales decreased sharply, to only 30,000 pairs per year and most of the shops or stalls, a simple outlet in a small town far from the crowd. Wolverine think even the company to stop production.
Suddenly, in late 1994 and early 1995 a miracle happened. In the event the opening of a branch of fashion houses, two executive Hush Puppies, Owen Baxter and Geoffrey Lewis met with a fashion designer from New York who relaxed in the discussion told them that the classic Hush Puppies sudden digandrungi the hipster in mklub and cafes in the center of the area Manhattan business. "Some former diVillage goods store and sell shoes made in Soho us. Many of those who invade the small stores that buy everything "said Owen Baxter. "Isaac Mizrahi also wear Hush Puppies" said the fashion designer. For some of the old story, the story of Lewis Baxter and the only joke. For those not reasonable if the shoes are so behind the days suddenly become famous.
Fashion designer John Barlett, the use Hush Puppies in the Spring collection. Then followed, Anna Sui, which is used for the presentation of clothing. Jooel Fitzgerald make balloon and install a seven and a half meters in the form of soft furry dog children, short-legged and long bertelingan a symbol of the Hush Puppies brand. Fitzgerald even install symbols on the roof of the store at Hollywood and clear in its art gallery to be a special boutique Hush Puppies. When it is paint and arrange the shelves, actors Pee-Wee Herman to come and ask a few pairs are provided. "Promotion of mouth to mouth, really powerful" said Joel Fitzgerald.
In 1995, Hush Puppies sold 430,000 pairs of next year and can sell four times in 1997 and sold more of the Hush Puppies ultimately strengthen itself as the apparatus of clothing ngetren youth in the United States. Hush Puppies Cool Street also won the award best from the Council of Fashion Designers in a reception dinner at Lincoln Center and president of the company's board stage with Calvin Klein and Donna Karan to receive the award on the cut Hush Puppies.
The boom sale of Hush Puppies shoes, only turbulence RADIO fraudulent teenagers in the East Village and Soho that only a handful only. IP is, anyone they do not intend promote. They put on shoes is merely just want to appear different. However, somehow keisengan is contagious to other teenagers until finally there was the two-mode use commodities to offer them another. These shoes appear on the surface because the accident. Shoes reaches certain point because of the popularity of POSSLQ is said by Malcolm Gladwell reached tipping point. Prayer can change something that is not possible, something that becomes extraordinary. Prayer is followed by a hard business that can make the tipping point.

Article by Dr. M. Suyanto

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Public Relations Strategic

Companies use the method public relations to convey messages and toss attitude, image and the correct opinion. Public relations is one of the campaign. During this, no more than public relations campaign tools / communications least used, but these tools have the potential to build awareness and frequency in the market, to strengthen the position of the product again. Public relations often is with publicity. Actually, the publicity is only a part of public relations.
Publicity activities of the company, which is designed to trigger the attention of the media through articles, editorial and news that are expected to help maintain awareness, perspective and image of the community thought to be the company remains positive. Publicity can be used to benefit a single, for example launch new products or reduce the negative opinion that happens. Publicity can also be used for the double benefit, for example, improving some aspects of the activities of the company.
Many companies use marketing public relations to make the campaign a company or product and create the image of the company and products. Public relations has marketing roles, including:
  • Assist in launching new products, for example, launched a new product Pantene Hair Fall Control to answer the needs of consumers to reduce hair fall because of a broken claimed up to 98% with regular usage for two months. Share knowledge about the Pantene hair fall to press the case for women in Indonesia experienced a fall because of broken hair.
  • Assist in doing return the product placement position that is mature, such as the PT. UNILEVER after the ketchup maker Cap Bango in 2001, Unilever perform repositioning sauce Cap Bango do with cooking competitions involving mothers household for Jakarta and West Java. And then resumed activities cart Sate Bango food traders who look at the road side and the Festival Hawker Bango included in the television as previously be by Bondan Winarno, Indonesia's culinary experts. Finally Cap Bango soy sauce into a position of market share ranking of the two.
  • Developing interest in a product category, for example, invites Maspion to buy products made in Indonesia.
  • Affecting target specific groups, such as the Extra Joss sponsored Qurban 2 billion and then go along with 600 traders asongan Jabotabek-se, so get a good image of Islam. Extra Joss currently ranks first for the alternative energy drink category.
  • Maintain a product that experienced problems in the community, such as Lion Air is intended to name after the accident in Solo, but Lion Air is able to attract sympathy with the return in cooperation with Metro TV in the disaster in Aceh to help with a seat free for a number of departing passengers to Aceh and provide special aircraft to carry aid to Aceh goods for free.
  • Building the image of companies that support the products, for example, a family Sosrojoyo holding the noble values that believed, that is good, not dangerous to human health and does not damage the environment. Finally Soetjipto Sosrojoyo get Life Time Achievement Award in Marketing, can strengthen its brand of tea Sosro the brand is currently ranked first in the packaged tea category.
Method of public relations and publicity, which is the main publication, important activities, sponsor events, news, events, community service activities, the media the identity of the company, employee relations, product placement on television programs or movies and information services and Internet phone.
Publication of the reliance on published materials to reach and influence the target market. Publications include the annual report, reports, articles, magazine companies and audiovisual materials. Gaikindo publication through the Internet on Topten Indonesian Motor Vehicle Sales By Model Jan - Dec 2006.
News that supports companies, products and people is a public relations tasks. News can be delivered through newspapers, magazines, television, supplier, customer or key employees of the company. Betadine is a Top Brand drugs for wounds. News selected as the antiseptic Betadine used in NASA space flight made this brand trusted by the community. Similarly, the coverage plug supply treating agent Tunggal almost Holders Brand is a telling the world that have made the contribution for treating a Top Brand in Indonesia.
Feature article is written to 3,000 words prepared for the benefit or specific targets. For example, companies build new production facilities that are known by the public, trading rooms, local government and other perusahaa around the location of the feature articles published by local or regional media. Feature articles usually focus on the implications or the economic impact of company actions.
White Papers similar to the feature article, but more technical and focused on the topic that is very special diminasi the company's shareholders. White Papers promote the company's stance on important product or market issues and can be used to promote products and solutions that made the company. White Papers extensively in the field of information technology, the company is continuously working to develop standards to protect the innovation and technology.
Activities conducted for the company can attract consumers to products through seminars, anniversary, exhibitions, contests, and competition to reach the target community. Betadine Fatigon activities with the theme of "Spirit On The Spot" which was held in Jakarta, Bandung, Semarang and Surabaya.
Sponsors used to introduce the company and brand name companies. Companies can sponsor sporting activities and culture, both in local and international reach. Toyota to sponsor AXIC 2007 National Jamboree held in Bandung.
Conference is a meeting with the media coverage to announce or respond to an accident. Reporters receive an invitation in a special location with written material, photos and appearance of a product given to them. Multimedia Content with broadcast quality sometimes also be prepared to meet the needs of television stations to be broadcast. Conducted a press conference when the company announced new products, patents, mergers atai acquisitions, changes in business and philanthropy management. PT Astra Honda Motor (AHM), the company's manufacturing and distribution of the largest motorcycle in Indonesia, conduct a press conference that PT Astra Honda Motor will be the motor racing championship one-make race given the name "20 Million Honda Racing Championship 2007". Through championship This, Honda wants to develop the ability of the drivers, young drivers are in Indonesia. Honda to train young drivers to reach the national championship level and finally the goal is to bring Indonesia's motorcycle drivers to the International community service activities can be used to create the image of both companies to the community. Commercial services from education, health and social loyalty by giving donations to the community around. "As a company that grows and develops with the people of Indonesia for more than 70 years, Unilever has committed to contribute to support the improvement of the quality of life of the people of Indonesia. Joint activities Social Activity is one of the extant mission of corporate social responsibility towards the community. We hope educational activities, especially in the areas of health and hygiene in the SDN 1 Baros Pandeglang this, can provide benefits to the community, while rear bonds between employees of Unilever and Indomaret with members of the surrounding community, "said Randolf Simangunsong. Similarly, Toyota is concerned with children's schools to provide school equipment to children in school.
Media identity includes a company logo, brochures, business cards, stationery, forms, envelopes, folders, company culture and buildings. Media identity work for the company to introduce the public more quickly. Gudang Garam use the logo and the writing was on the air balloon.
Product placement in public service ads on television or print is a practice that grew quickly, especially to provide a positive image of the product or company. Fortune Indonesia displaying public service ads on Indonesian workers with the theme "Commodity valuable that is not valued."
Employee relationship is very important as an investor and public relations. Employee relations activities to provide support for the organization to respect the work and life. Employee relations activities include internal communication, training and development programs, employee assistance programs and programs of human resources.
Planning public relations include the following: set public targets, select messages and vehicle-vehicle is feasible and evaluate the results of the public.
Public relations combination of successful advertising in publications is the twin of the Toyota Avanza and Xenia Diahatsu. Similarly, the Suzuki APV. Rinso with clothes terpanjang and Lifebuoy with Healthy Share.

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